This case study presents a claims testing research project conducted in Bangkok, Thailand, for the Fusion (FBN) brand. The study was designed to evaluate consumer responses to product claims through a structured interviewer-administered offline survey using tablet devices
This study is a qualitative consumer research conducted in Thailand as part of the 2024 ASEAN Consumer Study. It aims to understand Thai consumers’ vehicle ownership, usage behavior, purchase journey, and future vehicle intentions across different car segments. The study also explores cultural influence, lifestyle, and brand
This case study presents a claims testing research project conducted in Bangkok, Thailand, for the Fusion (FBN) brand. The study was designed to evaluate consumer responses to product claims through a structured interviewer-administered offline survey using tablet devices
This case study presents an on-site qualitative research project designed to evaluate gameplay experience and player behavior among different gamer segments, with a focus on the Monster Hunter franchise and comparable 3D ARPG/MMORPG players. The study combined structured playtests with moderated group discussions to capture real-time feedback and interaction dynamics
This case study presents a qualitative market research project conducted in Bangkok, Thailand, focusing on performance motorcycle owners and their engine oil usage behavior. The study was designed to understand decision-making, preferences, and usage experience related to premium fully synthetic engine oils, including Cadtrol and competitor brands
This case study focuses on understanding the current EV market landscape in Thailand by exploring consumer profiles, ownershipexperience, and future purchase intentions. The study covers both existing EV owners and potential EV buyers to capture a holistic view of adoption drivers and decision-making factors
This study is part of the SEA A2A Research project, designed to explore the use of Account-to-Account (A2A) payment mechanisms for both online and offline Person-to-Merchant (P2M) transactions in Thailand. The research was conducted acrooss Bangkok and lower-tier city, Nakhon Pathom, involving both consumers and merchants
This study is a Central Location Test (CLT) designed to evaluate multiple skincare products through blind product testing. The research follows a monadic test structure involving eight products, assessed across multiple stages of evalution, combining lab-based testing and focus group discussions (FGDs)
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