Case Studies – Game Project

Game Project

This case study presents an on-site qualitative research project designed to evaluate gameplay experience and player behavior among different gamer segments, with a focus on the Monster Hunter franchise and comparable 3D ARPG/MMORPG players. The study combined structured playtests with moderated group discussions to capture real-time feedback and interaction dynamics

Background

With the growing diversity of action RPG players across mobile, console, and portable platforms, understanding differences in engagement, expectations, and play behavior is critical. The challenge was to recruit clearly defined gamer segments—hardcore, light, and non-Monster Hunter players—while ensuring balanced demographics, verified gaming experience, and active participation during extended on-site sessions

Objectives

To understand high-level gameplay experience across different gamer segments
To compare engagement patterns between hardcore, light, and non-franchise players
To observe how players interact, communicate, and share ideas in a group test environment
To validate player authenticity and engagement through behavioral evidence and gameplay proof

Methodology

Research Design: On-site playtest sessions combined with facilitated group discussions
Participants:
Age: 18–35
Gender quota: 7 males / 3 females per group
Three distinct groups:
a.Monster Hunter Hardcore Gamers
b.Monster Hunter Light Gamers
c.Non–Monster Hunter 3D ARPG/MMORPG Gamers
Recruitment & Screening:
Two-step screening process
Verification via gaming screenshots and in game data
Main players and backup players assigned to ensure session stability
Execution:
Three on-site group sessions
Each session lasting approximately 3.5–4 hours
Pre-session surveys completed prior to gameplay
Data Collection:
Gameplay observation
Group discussion and idea sharing
Engagement and behavioral assessment

Project Result

Clear qualitative distinctions between hardcore, light, and non–Monster Hunter players
Insights into engagement depth, play motivation, and interaction styles
Validation of player behavior through observed gameplay rather than self-reporting alone
Actionable findings to support product evaluation, UX improvement, and design decisions